Mobile Campaign of the Year: Taco Bell “Doritos Locos Tacos”

Taco Bell went all out to promote its Doritos Locos Tacos products.

Simply using one channel was not enough for the Yum Brands-owned fast food giant. Taco Bell used mobile advertising, QR codes, augmented reality and Instagram to help spread the word out.

Taco Bell used augmented reality within its mobile app to promote the company’s Doritos Locos Tacos and elevate the user experience through technology.

Consumers were able to connect with the brand through the app’s Buzz Finder.

Consumers were encouraged to hold their mobile device to Taco Bell's soda cups or the Doritos Locos Tacos box and the products were brought to life.

The fast feeder also placed QR codes on its packaging to offer exclusive content from artists that performed at the Hype Hotel.

Those not attending were still able to view performances by scanning the mobile bar codes featured on the Doritos Locos Tacos holsters, which led users to exclusive video content showcasing performances from the Hype Hotel.

Furthermore, Taco Bell used Apple’s iAd network to roll out a campaign that incorporated social media and location-based technology to drive consumer engagement.

The Taco Bell iAd featured several messages including, “A base was stolen in the World Series, so America Gets,” “Stolen=Free Tacos” and “#FreeDoritosTacos.”

When users tapped on the mobile ad, they were encouraged to get a free taco.
Additionally, the ad let consumers set a reminder by adding the event to their device’s calendar.

Finally, Taco Bell ran an Instagram campaign that let users win prizes by snapping pictures of their favorite meals.

The Taco Bell Instagram campaign was the last piece of its Doritos Locos Tacos piece.
The campaign encouraged consumers to tag their Taco Bell meals with the hashtag, #livemascontest.
To participate in the campaign, users had to register to enter on Taco Bell’s Web or mobile site by filling out contact information and their Instagram username.

Once registering and submitting a tagged photo, consumers were entered to win grand prizes including a trip to the Taco Bell test kitchen, a $5,000 scholarship towards college or trips to either Pacifica, CA, for surfing lessons or Seoul to visit Taco Bell's South Korea location. Daily prizes include a year’s worth of Doritos Locos Tacos, gift cards and T-shirts.

Let us help you get mobile today....just like Taco Bell...at a fraction of the cost!

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QR codes draw promotional offers

Promotional offers a draw

Overall, we saw over a quarter of a million scans completed between 7 p.m. eastern time on Thanksgiving Day and 7 p.m. eastern time on Black Friday using the mobile app, making it the busiest day to date for mobile bar code traffic.

The numbers also suggest QR codes are shaping up to be a good way for marketers to deliver rebate offers, with the single best QR code marketing campaign on Black Friday delivering a promotional rebate offer for a popular DVD title.

By category, the consumer electronics and retail industries saw the most mobile bar code scans on Black Friday.

Other key findings include that during the third quarter, almost 4 million new people scanned mobile bar codes, representing a 45 percent increase over the same period last year.

Are you offering promotions to draw in clients?  Let us help you TODAY!

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QR code scans jumped 50pc on Black Friday

QR codes help marketers close sales
 

In a sign of the growing role that mobile plays in helping consumers make purchasing decisions, mobile bar code scans on Black Friday increased 50 percent, according to a recent study.

Black Friday is one of the busiest shopping days of the year and consumers are increasingly using their mobile devices to scan QR codes and UPC codes that appear on products, in-store displays and ads to help them make informed buying decisions. The numbers also point to continued adoption of QR codes by marketers and media publishers.

We believe that this holiday season, QR codes are helping retailers close sales and amplify their message via social networks.

Showrooming is here to stay, but QR codes can give shoppers the confidence they need to shorten the path to purchase.  Seventy five percent of the scans from Black Friday that were processed came from QR codes and they will undoubtedly play a large role in holiday shopping.


What are you waiting for?  Get your QR Code TODAY and close more sales tomorrow!

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The Mobile Marketing Trends That Are Changing Ecommerce

Today is Black Friday.  It was interesting that one merchant 'hid' their Black Friday sales and only notified potential buyers that had downloaded their mobile app.  Does your business have a mobile app? 

You may wonder, "how do you know that?"  Well...the person I was with did not have the mobile app for this business and when I got the notificaiton of the "huge sale" they did not get this message.  So, I wonder...how many potential customers may you be using when you don't offer a mobile app for your website?

With a saturation of smartphones on the market more and more businesses are using a mobile marketing strategy for new innovative ways to reach customers. Smartphones have the high-end advanced functions required for mobile marketing. Smartphones can run third-party applications including merchant applications and GPS location applications. Combining smart new applications like QR Codes, mobile coupons with location-based applications are allowing the consumer to research, retrieve texts from businesses and receive local discount offers.

One of the popular mobile marketing trends is the use of QR Codes. QR Codes are an instantly recognizable code which when scanned with a smart mobile takes the user to a website which can provide videos, coupons, promotions and reviews on a particular product or merchant. Many smart mobiles like the Apple iPhone, Google's Android and the RIM BlackBerry, have the capacity to download a QR Code application which allows accessibility to the information stored in the QR Code.  Beach Bums Marketing will get you set up with a QR Code quickly. 

Through the use of loyalty programs, merchants can send interested users mobile coupons, texts of last-minute deals, promotions and weekly ads. In a recent mobile marketing strategy merchants keep many deals under wraps until after loyalty customers have been texted the information first.

Location based services on smart mobiles allow users to receive local discount offers along with local merchant information close to the area of the user. Smartphones have GPS navigation units and also feature many GPS location applications. This was the last piece of the puzzle required for location marketing as the user shares this information.

More mobile users than ever before are texting and sharing photos through smartphone applications. First only used by business executives now smartphones have reached a younger audience which are introducing an older generation to the benefits of smartphone use. Smartphones have opened new venues for consumers. They are also reviewing and buying products, checking out coupons and group deals through their mobiles by using an enhanced shopping experience and taking advantage of mobile marketing trends. Worldwide more than half of all mobile users are smart mobile users and in the US approximately forty-three percent of all mobile users have a smartphone. There is a growing dependence on the smartphone due to its capability to perform office tasks, check email, mobile banking, make purchases, along with countless online web services and third-party applications. Along with the increased use of smartphones mobile marketing trends are continuing to be developed for smartphone users.

Contact us NOW for a free mobile strategy consultation.....stop losing potential customers to your business!

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Are you ready for mobile shoppers?

Mobile shopping

 For many marketers, mobile is an important medium to use to help them interact with the connected shopper.

According to Vibes’ Mobile Consumer Report, 54 percent of connected shoppers have compared prices in-store. In addition, 51 percent have looked up a product review, showing there is not much of a gap between comparison shopping and gathering more information about a purchase – leaving a huge opportunity for retailers.

Vibes believes that connected shoppers use their mobile devices a great deal while shopping in-store.
Of the additional in-store activities the connected shopper conducts, 45 percent have scanned a QR or bar code for more information, 33 percent have researched a product on the store’s Web site and 28 percent have used a company’s app in the store.

Additionally, 76 percent of connected shoppers use coupons at least half of the time while shopping; more than half have used mobile coupons, proving that relevant and timely offers continue to play an important role in consumer purchasing habits.

Smarter shoppers
According to the PeriscopeIQ Retail Intelligence Survey, consumers are becoming savvy shoppers, with more 41 percent pre-shopping online versus only 27 percent doing so last year.
Thirty-three percent check prices at other stores or at Web sites.

Similarly, 36 percent are using their phones to take pictures of merchandise, presumably for feedback from friends or family, or for comparison shopping.

Additionally, fewer than five percent of respondents claim to use mobile wallets like Google Wallet or Passbook.

“Despite the commotion about shopping on Black Friday, only a little more than a third – 38 percent – will be shopping this season”, said Mohamed Latib, chief operating officer of PeriscopeIQ. “A significant 60 percent won’t bother battling crowds the day after Thanksgiving.”

Get your business mobile ready today!

www.beachbumsmarketing.com