The Mobile Marketing Trends That Are Changing Ecommerce

Today is Black Friday.  It was interesting that one merchant 'hid' their Black Friday sales and only notified potential buyers that had downloaded their mobile app.  Does your business have a mobile app? 

You may wonder, "how do you know that?"  Well...the person I was with did not have the mobile app for this business and when I got the notificaiton of the "huge sale" they did not get this message.  So, I wonder...how many potential customers may you be using when you don't offer a mobile app for your website?

With a saturation of smartphones on the market more and more businesses are using a mobile marketing strategy for new innovative ways to reach customers. Smartphones have the high-end advanced functions required for mobile marketing. Smartphones can run third-party applications including merchant applications and GPS location applications. Combining smart new applications like QR Codes, mobile coupons with location-based applications are allowing the consumer to research, retrieve texts from businesses and receive local discount offers.

One of the popular mobile marketing trends is the use of QR Codes. QR Codes are an instantly recognizable code which when scanned with a smart mobile takes the user to a website which can provide videos, coupons, promotions and reviews on a particular product or merchant. Many smart mobiles like the Apple iPhone, Google's Android and the RIM BlackBerry, have the capacity to download a QR Code application which allows accessibility to the information stored in the QR Code.  Beach Bums Marketing will get you set up with a QR Code quickly. 

Through the use of loyalty programs, merchants can send interested users mobile coupons, texts of last-minute deals, promotions and weekly ads. In a recent mobile marketing strategy merchants keep many deals under wraps until after loyalty customers have been texted the information first.

Location based services on smart mobiles allow users to receive local discount offers along with local merchant information close to the area of the user. Smartphones have GPS navigation units and also feature many GPS location applications. This was the last piece of the puzzle required for location marketing as the user shares this information.

More mobile users than ever before are texting and sharing photos through smartphone applications. First only used by business executives now smartphones have reached a younger audience which are introducing an older generation to the benefits of smartphone use. Smartphones have opened new venues for consumers. They are also reviewing and buying products, checking out coupons and group deals through their mobiles by using an enhanced shopping experience and taking advantage of mobile marketing trends. Worldwide more than half of all mobile users are smart mobile users and in the US approximately forty-three percent of all mobile users have a smartphone. There is a growing dependence on the smartphone due to its capability to perform office tasks, check email, mobile banking, make purchases, along with countless online web services and third-party applications. Along with the increased use of smartphones mobile marketing trends are continuing to be developed for smartphone users.

Contact us NOW for a free mobile strategy consultation.....stop losing potential customers to your business!

www.beachbumsmarketing.com