Many of our clients recently launched new versions of its mobile bar code application for Android and iOS users to make it easier for users to discover the best QR codes and products via Facebook.
To promote the app and mobile bar code scans, they are running a "Like It to Win" holiday giveaway, giving mobile users who download the app, scan a mobile bar code and indicate their favorite scans a chance to win an Amazon gift card.
Over 15,000 “Likes” have been recorded so far. The most liked brands are Best Buy, Kohl’s, Heinz and Samsung.
“This data is showing that people of course like content that provides holiday shopping deals, but they are also giving their approval on a Heinz Corporate Giving effort” Mr. Wehrs said.
“This again proves the potential for QR codes to go far beyond just leading a consumer to a product’s Web site,” he said.
“Interestingly, all of the most liked items are from content that is made for mobile, and none that were PC formatted. This shows again that people appreciate getting content on their mobile device that is relevant and easy to use.”
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