Are you ready for mobile shoppers?

In a recent Mobile Insights biannual study that surveyed 20,000 consumers across fifteen top United States markets in June 2012 it was discovered that approximately 68 percent of U.S. consumers own a mobile device, which is classified as a smartphone, tablet or ereader. This is an increase from 57.2 percent in 2011.

Interesting Facts:

• Smartphone owners are equally split between males and females, per the research.
• More than half of smartphone owners have used their devices inside a store in the past three months. Thirty percent of tablet owners have done the same.
• Forty-seven percent of mobile owners have a QR code reader downloaded onto their device.
• The report also points to a study from comScore in July, which found that 81 percent of smartphone owners used their mobile devices to access a retailer’s mobile site or app. These users also tend to skew younger in age than desktop users and point to mobile becoming a primary medium for consumers to shop from.

With the holiday season upon us, it's important to have a mobile strategy in place for your clients.

Are you mobile ready?  Contact us today for a free strategy session!

www.beachbumsmarketing.com