81pc of smartphone owners have accessed a retail mobile site

 

Whether it is for researching or directly shopping, consumers are interacting with retailers in multiple ways on their mobile devices, according to a new study from the Interactive Advertising Bureau.

In a recent study on Mobile Shoppers: Growing Adoption Shifts Shopping Landscape looked at the impact that mobile sites, apps, coupons and offers will have on consumer shopping this holiday season. The study also breaks down which cities in the United States are savviest when it comes to mobile shopping.

Consumers will use their mobile devices to shop more this holiday season.  You may ask yourself:   Is my website mobile ready?  Will they be able to view our products on their phone?

They are going to use their mobile device for everything from researching, to buying, comparison shopping and buying spur of the moment.

In our stressful lives, consumers have found that phones can be a useful tool during the holiday season.

Get mobile ready today - contact us for a free strategy session!


www.beachbumsmarketing.com
 

Are you ready for mobile shoppers?

In a recent Mobile Insights biannual study that surveyed 20,000 consumers across fifteen top United States markets in June 2012 it was discovered that approximately 68 percent of U.S. consumers own a mobile device, which is classified as a smartphone, tablet or ereader. This is an increase from 57.2 percent in 2011.

Interesting Facts:

• Smartphone owners are equally split between males and females, per the research.
• More than half of smartphone owners have used their devices inside a store in the past three months. Thirty percent of tablet owners have done the same.
• Forty-seven percent of mobile owners have a QR code reader downloaded onto their device.
• The report also points to a study from comScore in July, which found that 81 percent of smartphone owners used their mobile devices to access a retailer’s mobile site or app. These users also tend to skew younger in age than desktop users and point to mobile becoming a primary medium for consumers to shop from.

With the holiday season upon us, it's important to have a mobile strategy in place for your clients.

Are you mobile ready?  Contact us today for a free strategy session!

www.beachbumsmarketing.com

Are you ready for mobile shoppers?

Mobile shopping

 For many marketers, mobile is an important medium to use to help them interact with the connected shopper.

According to Vibes’ Mobile Consumer Report, 54 percent of connected shoppers have compared prices in-store. In addition, 51 percent have looked up a product review, showing there is not much of a gap between comparison shopping and gathering more information about a purchase – leaving a huge opportunity for retailers.

Vibes believes that connected shoppers use their mobile devices a great deal while shopping in-store.
Of the additional in-store activities the connected shopper conducts, 45 percent have scanned a QR or bar code for more information, 33 percent have researched a product on the store’s Web site and 28 percent have used a company’s app in the store.

Additionally, 76 percent of connected shoppers use coupons at least half of the time while shopping; more than half have used mobile coupons, proving that relevant and timely offers continue to play an important role in consumer purchasing habits.

Smarter shoppers
According to the PeriscopeIQ Retail Intelligence Survey, consumers are becoming savvy shoppers, with more 41 percent pre-shopping online versus only 27 percent doing so last year.
Thirty-three percent check prices at other stores or at Web sites.

Similarly, 36 percent are using their phones to take pictures of merchandise, presumably for feedback from friends or family, or for comparison shopping.

Additionally, fewer than five percent of respondents claim to use mobile wallets like Google Wallet or Passbook.

“Despite the commotion about shopping on Black Friday, only a little more than a third – 38 percent – will be shopping this season”, said Mohamed Latib, chief operating officer of PeriscopeIQ. “A significant 60 percent won’t bother battling crowds the day after Thanksgiving.”

Get your business mobile ready today!

www.beachbumsmarketing.com