Are you ready for mobile shoppers?

Mobile shopping

 For many marketers, mobile is an important medium to use to help them interact with the connected shopper.

According to Vibes’ Mobile Consumer Report, 54 percent of connected shoppers have compared prices in-store. In addition, 51 percent have looked up a product review, showing there is not much of a gap between comparison shopping and gathering more information about a purchase – leaving a huge opportunity for retailers.

Vibes believes that connected shoppers use their mobile devices a great deal while shopping in-store.
Of the additional in-store activities the connected shopper conducts, 45 percent have scanned a QR or bar code for more information, 33 percent have researched a product on the store’s Web site and 28 percent have used a company’s app in the store.

Additionally, 76 percent of connected shoppers use coupons at least half of the time while shopping; more than half have used mobile coupons, proving that relevant and timely offers continue to play an important role in consumer purchasing habits.

Smarter shoppers
According to the PeriscopeIQ Retail Intelligence Survey, consumers are becoming savvy shoppers, with more 41 percent pre-shopping online versus only 27 percent doing so last year.
Thirty-three percent check prices at other stores or at Web sites.

Similarly, 36 percent are using their phones to take pictures of merchandise, presumably for feedback from friends or family, or for comparison shopping.

Additionally, fewer than five percent of respondents claim to use mobile wallets like Google Wallet or Passbook.

“Despite the commotion about shopping on Black Friday, only a little more than a third – 38 percent – will be shopping this season”, said Mohamed Latib, chief operating officer of PeriscopeIQ. “A significant 60 percent won’t bother battling crowds the day after Thanksgiving.”

Get your business mobile ready today!

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