Cyber Monday
Cyber Monday is a big thing for retailers.
A recent study from PriceGrabber found that most Cyber Monday consumers will shop from home. Thus, the mobile presence increases.
PriceGrabber recently ran a survey that revealed that when consumers who plan to shop on Cyber Monday were asked to specify from where they plan to shop, 83 percent indicated home, 11 percent said work and 6 percent said they will shop on the go from a mobile device.
The company believes that consumers’ mobile shopping plans continue to increase this holiday season, up from the four percent of customers that planned to shop from a mobile device on Cyber Monday last year.
“When it comes to mobile, consumers are going to be shopping more with their mobile devices than last year,” said James Brown, director of merchant accounts at PriceGrabber.
“Consumers are using smartphones to comparison shop,” he said. “One thing that we found through smartphone usage and mobile usage is that shoppers are more savvy.
“Most savvy shoppers are going to start the shopping process earlier and the idea of waiting. If they see things they want they will find those deals.”
Get ready for the holiday shopping season today!
Contact us, your full service mobile strategy partner: www.beachbumsmarketing.com
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