Cyber Monday
Cyber Monday is a big thing for retailers.
A recent study from PriceGrabber found that most Cyber Monday consumers will shop from home. Thus, the mobile presence increases.
PriceGrabber recently ran a survey that revealed that when consumers who plan to shop on Cyber Monday were asked to specify from where they plan to shop, 83 percent indicated home, 11 percent said work and 6 percent said they will shop on the go from a mobile device.
The company believes that consumers’ mobile shopping plans continue to increase this holiday season, up from the four percent of customers that planned to shop from a mobile device on Cyber Monday last year.
“When it comes to mobile, consumers are going to be shopping more with their mobile devices than last year,” said James Brown, director of merchant accounts at PriceGrabber.
“Consumers are using smartphones to comparison shop,” he said. “One thing that we found through smartphone usage and mobile usage is that shoppers are more savvy.
“Most savvy shoppers are going to start the shopping process earlier and the idea of waiting. If they see things they want they will find those deals.”
Get ready for the holiday shopping season today!
Contact us, your full service mobile strategy partner: www.beachbumsmarketing.com
Showing posts with label mobile ready. Show all posts
Showing posts with label mobile ready. Show all posts
Saturday, November 24, 2012
Thursday, November 22, 2012
Are you ready for mobile shoppers?
In a recent Mobile Insights biannual study that surveyed 20,000 consumers across fifteen top United States markets in June 2012 it was discovered that approximately 68 percent of U.S. consumers own a mobile device, which is classified as a smartphone, tablet or ereader. This is an increase from 57.2 percent in 2011.
Interesting Facts:
With the holiday season upon us, it's important to have a mobile strategy in place for your clients.
Are you mobile ready? Contact us today for a free strategy session!
www.beachbumsmarketing.com
Interesting Facts:
- Smartphone owners are equally split between males and females, per the research.
- More than half of smartphone owners have used their devices inside a store in the past three months. Thirty percent of tablet owners have done the same.
- Forty-seven percent of mobile owners have a QR code reader downloaded onto their device.
- The report also points to a study from comScore in July, which found that 81 percent of smartphone owners used their mobile devices to access a retailer’s mobile site or app. These users also tend to skew younger in age than desktop users and point to mobile becoming a primary medium for consumers to shop from.
With the holiday season upon us, it's important to have a mobile strategy in place for your clients.
Are you mobile ready? Contact us today for a free strategy session!
www.beachbumsmarketing.com
Wednesday, November 21, 2012
Are you ready for mobile shoppers?
Mobile shopping
For many marketers, mobile is an important medium to use to help them interact with the connected shopper.
According to Vibes’ Mobile Consumer Report, 54 percent of connected shoppers have compared prices in-store. In addition, 51 percent have looked up a product review, showing there is not much of a gap between comparison shopping and gathering more information about a purchase – leaving a huge opportunity for retailers.
Vibes believes that connected shoppers use their mobile devices a great deal while shopping in-store.
Of the additional in-store activities the connected shopper conducts, 45 percent have scanned a QR or bar code for more information, 33 percent have researched a product on the store’s Web site and 28 percent have used a company’s app in the store.
Additionally, 76 percent of connected shoppers use coupons at least half of the time while shopping; more than half have used mobile coupons, proving that relevant and timely offers continue to play an important role in consumer purchasing habits.
Smarter shoppers
According to the PeriscopeIQ Retail Intelligence Survey, consumers are becoming savvy shoppers, with more 41 percent pre-shopping online versus only 27 percent doing so last year.
Thirty-three percent check prices at other stores or at Web sites.
Similarly, 36 percent are using their phones to take pictures of merchandise, presumably for feedback from friends or family, or for comparison shopping.
Additionally, fewer than five percent of respondents claim to use mobile wallets like Google Wallet or Passbook.
“Despite the commotion about shopping on Black Friday, only a little more than a third – 38 percent – will be shopping this season”, said Mohamed Latib, chief operating officer of PeriscopeIQ. “A significant 60 percent won’t bother battling crowds the day after Thanksgiving.”
Get your business mobile ready today!
www.beachbumsmarketing.com
For many marketers, mobile is an important medium to use to help them interact with the connected shopper.
According to Vibes’ Mobile Consumer Report, 54 percent of connected shoppers have compared prices in-store. In addition, 51 percent have looked up a product review, showing there is not much of a gap between comparison shopping and gathering more information about a purchase – leaving a huge opportunity for retailers.
Vibes believes that connected shoppers use their mobile devices a great deal while shopping in-store.
Of the additional in-store activities the connected shopper conducts, 45 percent have scanned a QR or bar code for more information, 33 percent have researched a product on the store’s Web site and 28 percent have used a company’s app in the store.
Additionally, 76 percent of connected shoppers use coupons at least half of the time while shopping; more than half have used mobile coupons, proving that relevant and timely offers continue to play an important role in consumer purchasing habits.
Smarter shoppers
According to the PeriscopeIQ Retail Intelligence Survey, consumers are becoming savvy shoppers, with more 41 percent pre-shopping online versus only 27 percent doing so last year.
Thirty-three percent check prices at other stores or at Web sites.
Similarly, 36 percent are using their phones to take pictures of merchandise, presumably for feedback from friends or family, or for comparison shopping.
Additionally, fewer than five percent of respondents claim to use mobile wallets like Google Wallet or Passbook.
“Despite the commotion about shopping on Black Friday, only a little more than a third – 38 percent – will be shopping this season”, said Mohamed Latib, chief operating officer of PeriscopeIQ. “A significant 60 percent won’t bother battling crowds the day after Thanksgiving.”
Get your business mobile ready today!
www.beachbumsmarketing.com
Tuesday, November 20, 2012
What you you using to drive Black Friday Sales?
There is no doubt that mobile has made its dent in the retail space and marketers are not only increasingly using the medium this holiday season to drive in-store traffic, but educating consumers to turn to their mobile devices first to make purchases. So what have you done in your business to attract the mobile client?
Did you know that every holiday season, brands and retailers come up with new ways to increase sales. Over the past few years, many have integrated mobile into their strategies and have found success. Our findings reinforce that mobile is not just another channel.
We live in a technology-driven cultural phenomenon that is changing how people are connecting to brands and commerce. With more consumers shopping on their devices, brands are being provided with more mobile moments to address and create impact – even during a time of turkey, football, and family.
As mobile becomes the primary way for more and more people to connect to digital – including commerce – we’ll find that every day is mobile, not just Thursday or Monday.
Mobile only
Did you know that the retail market is embracing and igniting “Mobile Thursday” by early store hours or online sales? Don't get left behind by not having a mobile strategy!
Take eBay for example. The company is ramping up its mobile efforts by heavily promoting mobile-only deals, which begin at 5:23 p.m. on Thanksgiving Day.
According to a recent study by Digitas, 28 percent of smartphone or tablet-owning adults plan to shop on Thanksgiving Day for the holidays with their mobile devices. This will be nearly double the percentage from 2011.
Furthermore, 29 percent of smartphone or tablet owners say that they have or plan to use their mobile device to assist with upcoming Thanksgiving holiday preparations. That number rises to 40 percent when focused on adults aged 18-34.
So NOW is the time to get your business mobile ready! It's not too late. Yes, many will be shopping this coming Black Friday yet we are all looking for the best deal.
Contact us TODAY to get started: www.beachbumsmarketing.com
Did you know that every holiday season, brands and retailers come up with new ways to increase sales. Over the past few years, many have integrated mobile into their strategies and have found success. Our findings reinforce that mobile is not just another channel.
We live in a technology-driven cultural phenomenon that is changing how people are connecting to brands and commerce. With more consumers shopping on their devices, brands are being provided with more mobile moments to address and create impact – even during a time of turkey, football, and family.
As mobile becomes the primary way for more and more people to connect to digital – including commerce – we’ll find that every day is mobile, not just Thursday or Monday.
Mobile only
Did you know that the retail market is embracing and igniting “Mobile Thursday” by early store hours or online sales? Don't get left behind by not having a mobile strategy!
Take eBay for example. The company is ramping up its mobile efforts by heavily promoting mobile-only deals, which begin at 5:23 p.m. on Thanksgiving Day.
According to a recent study by Digitas, 28 percent of smartphone or tablet-owning adults plan to shop on Thanksgiving Day for the holidays with their mobile devices. This will be nearly double the percentage from 2011.
Furthermore, 29 percent of smartphone or tablet owners say that they have or plan to use their mobile device to assist with upcoming Thanksgiving holiday preparations. That number rises to 40 percent when focused on adults aged 18-34.
So NOW is the time to get your business mobile ready! It's not too late. Yes, many will be shopping this coming Black Friday yet we are all looking for the best deal.
Contact us TODAY to get started: www.beachbumsmarketing.com
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