With consumers spending as much as $48,000 on purchases made via mobile, it is clear that the medium is not just for small-ticket purchases any longer.
In the early days, many thought no one would use mobile for purchases other than small ticket items such as digital downloads. While several recent examples disprove this idea, the majority of consumers are still not comfortable making very large purchases via mobile.
“As consumers increase their use of mobile and become more comfortable on devices, we are seeing that this is leading to higher purchase amounts,” said Claudia Lombana, shopping specialist at PayPal, San Jose, CA. “We are not seeing these every day, however.”
“It comes down to the flexibility and convenience on mobile, which is unparalleled so people are becoming more comfortable making higher-end purchases,” she said.
$48k bulldozer
PayPal this week revealed that the largest mobile transaction it has processed so far this year was for a $48,000 bulldozer.
In comparison, the largest mobile purchase made last year via PayPal topped out at $40,000.
The payments provider also reported that the other top mobile transactions for 2012 include $46,500 for a diamond necklace, $46,000 for a coin collection, $40,000 for another diamond necklace and $40,00 for a painting.
While PayPal is not releasing data on the average order size for mobile, it is reporting significant growth in the volume of transactions made via mobile, with PayPal nearly tripling its mobile payment volume on Cyber Monday compared to last year.
The numbers reported by PayPal point to how quickly activities that were once popular on desktop are migrating to mobile.
Parent company eBay reports selling over 2,000 automobiles weekly via its eBay Motors app. Several airplanes have also been sold via the app.
“I look at these figures as a sign that people’s comfort level with mobile as a purchasing channel is pretty high,” said Nikki Baird, managing partner at RSR Research, Miami, FL.
“How long did it take from when the first eCommerce site went up until a purchase of that size was transacted over the Internet vs. being able to say the same thing for mobile,” she said. “I suspect it happened a lot quicker on mobile, in part because people tend to see mobile commerce as merely an extension of the Web site.”
Frequency gains
While the average purchase price on mobile may be trending upward, the more impressive gain is in the frequency with which mobile users are purchasing via their devices.
“Without a doubt, basket size and actual purchase amounts have increased over last year but the more exciting trend is the increase in purchase frequency,” said Joy Liuzzo, president of Wave Collapse, Washington.
“People are finding that mobile can satisfy a wider range of purchase motivations and purchase needs, which translates into them turning to mobile more often,” she said.
Driving future growth
Several issues need to be addressed by merchants for the average order price via mobile to continue to grow and for mobile commerce, in general, to continue to grow.
One of the key inhibitors to mobile commerce is the continued lack of an omnichannel experience, per Ms. Liuzzo.
“Very few companies are able to link our mobile and online shopping baskets, even when there is registration information,” Ms. Liuzzo said. “Shoppers are not always ready or able to make a purchase immediately and by locking them into coming back to the original shopping cart, companies are limiting their ability to complete the sale.”
Another area that merchants need to address is leveraging mobile data to deliver offers to users based on what they have previously purchased.
“Affinity purchases – upsell/cross-sell – are going to be much more difficult on mobile than on traditional Web, just because of the real estate limitations,” RSR Research’s Ms. Baird said. “So retailers need to get very targeted and personalized to make sure that the few offers they can put in front of mobile shoppers are the absolute most relevant, best offers for that particular customer.”
www.beachbumsmarketing.com
Showing posts with label consumer shopping. Show all posts
Showing posts with label consumer shopping. Show all posts
Tuesday, December 18, 2012
Monday, December 3, 2012
QR codes draw promotional offers
Promotional offers a draw
Overall, we saw over a quarter of a million scans completed between 7 p.m. eastern time on Thanksgiving Day and 7 p.m. eastern time on Black Friday using the mobile app, making it the busiest day to date for mobile bar code traffic.
The numbers also suggest QR codes are shaping up to be a good way for marketers to deliver rebate offers, with the single best QR code marketing campaign on Black Friday delivering a promotional rebate offer for a popular DVD title.
By category, the consumer electronics and retail industries saw the most mobile bar code scans on Black Friday.
Other key findings include that during the third quarter, almost 4 million new people scanned mobile bar codes, representing a 45 percent increase over the same period last year.
Are you offering promotions to draw in clients? Let us help you TODAY!
www.beachbumsmarketing.com
Overall, we saw over a quarter of a million scans completed between 7 p.m. eastern time on Thanksgiving Day and 7 p.m. eastern time on Black Friday using the mobile app, making it the busiest day to date for mobile bar code traffic.
The numbers also suggest QR codes are shaping up to be a good way for marketers to deliver rebate offers, with the single best QR code marketing campaign on Black Friday delivering a promotional rebate offer for a popular DVD title.
By category, the consumer electronics and retail industries saw the most mobile bar code scans on Black Friday.
Other key findings include that during the third quarter, almost 4 million new people scanned mobile bar codes, representing a 45 percent increase over the same period last year.
Are you offering promotions to draw in clients? Let us help you TODAY!
www.beachbumsmarketing.com
Saturday, November 24, 2012
Savvy shoppers use mobile on Cyber Monday
Cyber Monday
Cyber Monday is a big thing for retailers.
A recent study from PriceGrabber found that most Cyber Monday consumers will shop from home. Thus, the mobile presence increases.
PriceGrabber recently ran a survey that revealed that when consumers who plan to shop on Cyber Monday were asked to specify from where they plan to shop, 83 percent indicated home, 11 percent said work and 6 percent said they will shop on the go from a mobile device.
The company believes that consumers’ mobile shopping plans continue to increase this holiday season, up from the four percent of customers that planned to shop from a mobile device on Cyber Monday last year.
“When it comes to mobile, consumers are going to be shopping more with their mobile devices than last year,” said James Brown, director of merchant accounts at PriceGrabber.
“Consumers are using smartphones to comparison shop,” he said. “One thing that we found through smartphone usage and mobile usage is that shoppers are more savvy.
“Most savvy shoppers are going to start the shopping process earlier and the idea of waiting. If they see things they want they will find those deals.”
Get ready for the holiday shopping season today!
Contact us, your full service mobile strategy partner: www.beachbumsmarketing.com
Cyber Monday is a big thing for retailers.
A recent study from PriceGrabber found that most Cyber Monday consumers will shop from home. Thus, the mobile presence increases.
PriceGrabber recently ran a survey that revealed that when consumers who plan to shop on Cyber Monday were asked to specify from where they plan to shop, 83 percent indicated home, 11 percent said work and 6 percent said they will shop on the go from a mobile device.
The company believes that consumers’ mobile shopping plans continue to increase this holiday season, up from the four percent of customers that planned to shop from a mobile device on Cyber Monday last year.
“When it comes to mobile, consumers are going to be shopping more with their mobile devices than last year,” said James Brown, director of merchant accounts at PriceGrabber.
“Consumers are using smartphones to comparison shop,” he said. “One thing that we found through smartphone usage and mobile usage is that shoppers are more savvy.
“Most savvy shoppers are going to start the shopping process earlier and the idea of waiting. If they see things they want they will find those deals.”
Get ready for the holiday shopping season today!
Contact us, your full service mobile strategy partner: www.beachbumsmarketing.com
Tuesday, November 20, 2012
What you you using to drive Black Friday Sales?
There is no doubt that mobile has made its dent in the retail space and marketers are not only increasingly using the medium this holiday season to drive in-store traffic, but educating consumers to turn to their mobile devices first to make purchases. So what have you done in your business to attract the mobile client?
Did you know that every holiday season, brands and retailers come up with new ways to increase sales. Over the past few years, many have integrated mobile into their strategies and have found success. Our findings reinforce that mobile is not just another channel.
We live in a technology-driven cultural phenomenon that is changing how people are connecting to brands and commerce. With more consumers shopping on their devices, brands are being provided with more mobile moments to address and create impact – even during a time of turkey, football, and family.
As mobile becomes the primary way for more and more people to connect to digital – including commerce – we’ll find that every day is mobile, not just Thursday or Monday.
Mobile only
Did you know that the retail market is embracing and igniting “Mobile Thursday” by early store hours or online sales? Don't get left behind by not having a mobile strategy!
Take eBay for example. The company is ramping up its mobile efforts by heavily promoting mobile-only deals, which begin at 5:23 p.m. on Thanksgiving Day.
According to a recent study by Digitas, 28 percent of smartphone or tablet-owning adults plan to shop on Thanksgiving Day for the holidays with their mobile devices. This will be nearly double the percentage from 2011.
Furthermore, 29 percent of smartphone or tablet owners say that they have or plan to use their mobile device to assist with upcoming Thanksgiving holiday preparations. That number rises to 40 percent when focused on adults aged 18-34.
So NOW is the time to get your business mobile ready! It's not too late. Yes, many will be shopping this coming Black Friday yet we are all looking for the best deal.
Contact us TODAY to get started: www.beachbumsmarketing.com
Did you know that every holiday season, brands and retailers come up with new ways to increase sales. Over the past few years, many have integrated mobile into their strategies and have found success. Our findings reinforce that mobile is not just another channel.
We live in a technology-driven cultural phenomenon that is changing how people are connecting to brands and commerce. With more consumers shopping on their devices, brands are being provided with more mobile moments to address and create impact – even during a time of turkey, football, and family.
As mobile becomes the primary way for more and more people to connect to digital – including commerce – we’ll find that every day is mobile, not just Thursday or Monday.
Mobile only
Did you know that the retail market is embracing and igniting “Mobile Thursday” by early store hours or online sales? Don't get left behind by not having a mobile strategy!
Take eBay for example. The company is ramping up its mobile efforts by heavily promoting mobile-only deals, which begin at 5:23 p.m. on Thanksgiving Day.
According to a recent study by Digitas, 28 percent of smartphone or tablet-owning adults plan to shop on Thanksgiving Day for the holidays with their mobile devices. This will be nearly double the percentage from 2011.
Furthermore, 29 percent of smartphone or tablet owners say that they have or plan to use their mobile device to assist with upcoming Thanksgiving holiday preparations. That number rises to 40 percent when focused on adults aged 18-34.
So NOW is the time to get your business mobile ready! It's not too late. Yes, many will be shopping this coming Black Friday yet we are all looking for the best deal.
Contact us TODAY to get started: www.beachbumsmarketing.com
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