Promotional offers a draw
Overall, we saw over a quarter of a million scans completed between 7 p.m. eastern time on Thanksgiving Day and 7 p.m. eastern time on Black Friday using the mobile app, making it the busiest day to date for mobile bar code traffic.
The numbers also suggest QR codes are shaping up to be a good way for marketers to deliver rebate offers, with the single best QR code marketing campaign on Black Friday delivering a promotional rebate offer for a popular DVD title.
By category, the consumer electronics and retail industries saw the most mobile bar code scans on Black Friday.
Other key findings include that during the third quarter, almost 4 million new people scanned mobile bar codes, representing a 45 percent increase over the same period last year.
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