QR code scans jumped 50pc on Black Friday

QR codes help marketers close sales
 

In a sign of the growing role that mobile plays in helping consumers make purchasing decisions, mobile bar code scans on Black Friday increased 50 percent, according to a recent study.

Black Friday is one of the busiest shopping days of the year and consumers are increasingly using their mobile devices to scan QR codes and UPC codes that appear on products, in-store displays and ads to help them make informed buying decisions. The numbers also point to continued adoption of QR codes by marketers and media publishers.

We believe that this holiday season, QR codes are helping retailers close sales and amplify their message via social networks.

Showrooming is here to stay, but QR codes can give shoppers the confidence they need to shorten the path to purchase.  Seventy five percent of the scans from Black Friday that were processed came from QR codes and they will undoubtedly play a large role in holiday shopping.


What are you waiting for?  Get your QR Code TODAY and close more sales tomorrow!

www.beachbumsmarketing.com