The Starbucks My Rewards Program is clearly at the heart of its mobile strategy.
Starbucks is all about loyalty and the My Rewards Program takes that to a whole other level.
The coffee shop chain has enlisted in SMS, email, mobile advertising and in-store signage to get consumers to sign-up for its program.
The initiative is the ideal way for the company to build its database and continue an ongoing dialogue with customers.
The Starbucks My Rewards Program is part of the company’s constant effort to drive consumer engagement. What is your Company doing to drive customer loyalty?
They make it easy to sign up for their program...To sign-up for the program, consumers can either text the keyword GOLD to the short code 697289 or go to the company’s mobile site to sign-in or create an account.
When users register their card they can protect their balance in case their card is stolen, earn rewards with each transaction, set up Auto-Reload for their card, view transaction history and transfer balances between their cards.
Furthermore, consumers can also download the My Rewards iPhone and Android application to keep up with their account.
More signups = more revenue.
Are you ready? Contact us today for a free consultation.
www.beachbumsmarketing.com
No comments:
Post a Comment