The first step is making sure content is optimized for all devices to provide a better reading experience for users.
As part of its ongoing digital push, USA Today redesigned its mobile site, which definitely takes the user experience into consideration.
The mobile site prominently features several key categories such as News, Money, Sports, Life, Tech, Travel, Photos, Video and Weather, with top headlines underneath.
The optimized site offers readers a seamless experience and uses photos, videos and editorial content efficiently.
In addition, the mobile site incorporates social features such as Facebook and Twitter that lets readers share their favorite articles and other content.
USA Today is smart to redesign its content and try to garner new readership through it.
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