Are you Like Starbucks? Mobile Program of the Year: Starbucks My Rewards Program

The Starbucks My Rewards Program is clearly at the heart of its mobile strategy.

Starbucks is all about loyalty and the My Rewards Program takes that to a whole other level.
The coffee shop chain has enlisted in SMS, email, mobile advertising and in-store signage to get consumers to sign-up for its program.

The initiative is the ideal way for the company to build its database and continue an ongoing dialogue with customers.

The Starbucks My Rewards Program is part of the company’s constant effort to drive consumer engagement. What is your Company doing to drive customer loyalty?

They make it easy to sign up for their program...To sign-up for the program, consumers can either text the keyword GOLD to the short code 697289 or go to the company’s mobile site to sign-in or create an account.

When users register their card they can protect their balance in case their card is stolen, earn rewards with each transaction, set up Auto-Reload for their card, view transaction history and transfer balances between their cards.

Furthermore, consumers can also download the My Rewards iPhone and Android application to keep up with their account.

More signups = more revenue.

Are you ready?  Contact us today for a free consultation.

www.beachbumsmarketing.com

Mobile Campaign of the Year: Taco Bell “Doritos Locos Tacos”

Taco Bell went all out to promote its Doritos Locos Tacos products.

Simply using one channel was not enough for the Yum Brands-owned fast food giant. Taco Bell used mobile advertising, QR codes, augmented reality and Instagram to help spread the word out.

Taco Bell used augmented reality within its mobile app to promote the company’s Doritos Locos Tacos and elevate the user experience through technology.

Consumers were able to connect with the brand through the app’s Buzz Finder.

Consumers were encouraged to hold their mobile device to Taco Bell's soda cups or the Doritos Locos Tacos box and the products were brought to life.

The fast feeder also placed QR codes on its packaging to offer exclusive content from artists that performed at the Hype Hotel.

Those not attending were still able to view performances by scanning the mobile bar codes featured on the Doritos Locos Tacos holsters, which led users to exclusive video content showcasing performances from the Hype Hotel.

Furthermore, Taco Bell used Apple’s iAd network to roll out a campaign that incorporated social media and location-based technology to drive consumer engagement.

The Taco Bell iAd featured several messages including, “A base was stolen in the World Series, so America Gets,” “Stolen=Free Tacos” and “#FreeDoritosTacos.”

When users tapped on the mobile ad, they were encouraged to get a free taco.
Additionally, the ad let consumers set a reminder by adding the event to their device’s calendar.

Finally, Taco Bell ran an Instagram campaign that let users win prizes by snapping pictures of their favorite meals.

The Taco Bell Instagram campaign was the last piece of its Doritos Locos Tacos piece.
The campaign encouraged consumers to tag their Taco Bell meals with the hashtag, #livemascontest.
To participate in the campaign, users had to register to enter on Taco Bell’s Web or mobile site by filling out contact information and their Instagram username.

Once registering and submitting a tagged photo, consumers were entered to win grand prizes including a trip to the Taco Bell test kitchen, a $5,000 scholarship towards college or trips to either Pacifica, CA, for surfing lessons or Seoul to visit Taco Bell's South Korea location. Daily prizes include a year’s worth of Doritos Locos Tacos, gift cards and T-shirts.

Let us help you get mobile today....just like Taco Bell...at a fraction of the cost!

www.beachbumsmarketing.com

USA Knows How To Have a Mobile Website

A mobile site is everything for marketers, especially publishers such as USA Today.
The first step is making sure content is optimized for all devices to provide a better reading experience for users.

As part of its ongoing digital push, USA Today redesigned its mobile site, which definitely takes the user experience into consideration.

The mobile site prominently features several key categories such as News, Money, Sports, Life, Tech, Travel, Photos, Video and Weather, with top headlines underneath.

The optimized site offers readers a seamless experience and uses photos, videos and editorial content efficiently.

In addition, the mobile site incorporates social features such as Facebook and Twitter that lets readers share their favorite articles and other content.

USA Today is smart to redesign its content and try to garner new readership through it.

Get your website mobile friendly...contact us today!

www.beachbumsmarketing.com
 

Twitter Gets Mobile Right!

As of June, 60 percent of Twitter’s 140 million active users accessed the service through mobile.
Consumers are increasingly accessing their favorite social networks through mobile and Twitter is rapidly becoming a go-to for many.

Twitter’s mobile app is essential for brands, marketers and consumers.

The app features an organized stream of tweets that deliver content to users on media, news and events.

Over the past year, Twitter has been ramping up its mobile apps to better service its ever-growing user base.

When Apple rolled out its iPhone 5, Twitter upgraded its application to make the user interface friendlier.

Social and mobile inherently complement each other and Twitter is constantly looking at ways to incorporate new features into its apps to better accommodate users.

Get mobile today....contact us!   www.beachbumsmarketing.com